5 Key Lessons from Coke Studio Africa Master Class

Coke Studio Africa hosted its first comprehensive Masterclass session at Nairobi’s Sankara Hotel. The event hosts Mugambi Nthiga and Charlie Karumi unveiled some of the top professionals from Coke Studio Africa’s production team. The master class gave room to an in-depth discussion on the interdependent roles that lead to a rich production, with the various speakers highlighting best practices in delivering quality content. We picked five invaluable lessons from the session:


1. Adequate preparation is key to achieving success


Coke Studio Africa series director, Eugene Naidoo’s role is to piece together the varied components of the show into a TV show format. He touted adequate preparation as a vital component for production. According to him: “Prior planning makes things easier and manageable.” Understanding the gear and manipulating it to give you what you want is just as important as choosing the right crew to able to dictate your product. He also expressed that approaching media management in the right way is essential when it comes to production.


2. Excellence & efficiency need to be coupled with consistency


Eugene asserted that to produce excellent content, professionals must on top of managing time and money effectively, stay consistent in whatever they do. He said: “If you want something to be good but cheap it will not come fast, if you need it fast and good it will obviously not be cheap… Industry custodians and creatives need to understand that they will rarely be successful in their endeavors if they don’t understand and internalize this concept.”


3. To achieve your goals, you have to start early


Executive Creative Director of the show Tim Horwood oversees the show’s format and theme every year. He started his career as an actor at a tender age before transitioning behind the scenes with stints on TV as a shoot assistant, script writer and producer before joining MTV Base as director when it first launched in Africa. He later rose to lead the outfit for sevaral years before joining Coke Studio Africa. Commenting on the importance of certification in the Film, TV and Music industries, Tim encouraged creatives to start their careers early,  “[Don’t be shy to start] at entry levels in order to increasingly gain experience. Make sure you learn best practices over the years and lean on this to steer your career incase you are lacking reputable certification.”


4. Self Awareness is the cornerstone to career planning


Candidly observing your skills and competence is a substantial first step to take when planning and toying with your career choices. Clear organization of your self-view will help you to better package and deliver your message as you advance in the industry. Tim pointed out: “It’s ok to be anxious and uncertain about your competence and ideas as you come up. It’s ok to be weird or querky. Be yourself and comfortable in your skin as an individual, there’s light in all of us. What’s meant to be, will be!’’


5. Use your platforms to create positive impact


The world today is more connected than ever; information and content are cost-free and know no borders. Tim persuaded creatives to use their platforms to alleviate today’s challenges by spreading awareness, uniting efforts and co creating the best recipe for positive change. He urged: “Use your platforms to say something positive. Don’t just share frivolous content. Understand the impact and influence you have when working in this space. Use it to the betterment of the industry and encourage people as much as you can.”