“Coke Studio Africa is a Lifestyle”: Madtraxx on Producer Speak
Madtraxx is undoubtedly one of Kenya’s most respected and talented artistes. He doubles up as a producer and recording artiste. His hit songs include Skamaress, Boda Boda and Geuka. Together with Mejja and Kid Kora, he’s also a member of Kenya’s afro pop/genge group The Kansoul - known for Moto wa Kuotea Mbali, Mabega and Tunakubali featuring Timmy Tdat..
Madtraxx makes his debut on Coke Studio Africa 4 producing the artiste pairs; Toofan (Togo) and Radio & Weasel (Uganda); Stonebwoy (Ghana) and Haile Roots (Ethiopia), and Efya (Ghana) and Eddy Kenzo (Uganda).
He says: “It’s been an awesome experience especially because of sharing cultures. Asante sana to Coca-Cola’s flagship show. It’s good the way you’ve cancelled borders by bringing artistes and making them produce songs and mash ups. Some people might not understand why Coca-Cola is doing Coke Studio Africa but that just cements and shows how much the show is a lifestyle for Kenya, and Africa. It’s more than just a drink – Coke Studio Africa is a lifestyle. This is huge and everyone should look out for this!”
2016 is a year of many firsts for The Kansoul. Making their premiere on Coke Studio Africa in song collaborations with Mozambican artiste Lizha James, the pairing was produced by Uganda’s Bushingtone.
Madtraxx says, “I don’t even think there has been such a big collaboration before between Mozambique and Kenya.”
Unlike the expected, it wasn’t so hard for a producer of Madtraxx’s stature to be produced by another. He opens up: “It was interesting to be produced by a different producer because [when that happens] sometimes I start to have my own ideas but I came to Coke Studio with an open mind and was able to take a back seat and be an artiste and let Bushingtone produce… I also trust him because he’s a respected hit maker in Uganda so from that perspective I just stuck with my brothers: Mejja, Kid Kora, and the beautiful singer Lizha James. Together with The Kansoul we all had a great vibe.”
The Kansoul’s first hit single Dabo Tap released in 2014 was an instant hit that resonated with many fans, cementing the group’s presence in the industry as one of most promising Kenyan groups of this decade. Dabo Tap was well received throughout the East African community as well as the diaspora. The trio is set to release their debut album, Utamu wa Life (The Good Life) towards the end of 2016. In another first, they were also nominated at the 2016 MTV Africa music Awards in the category of Listeners Choice Award.